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This Privacy Policy describes how GM Beauty (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, book an appointment through our booking platform (Acuity Scheduling), or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a client, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

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Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

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Changes to This Privacy Policy

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We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

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How We Collect and Use Your Personal Information

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To provide the Services, we collect personal information about you from a variety of sources. The information that we collect and use varies depending on how you interact with us.

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In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide and manage your appointments, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

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What Personal Information We Collect

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The types of personal information we obtain about you depend on how you interact with our Site and use our Services.

• Information We Collect Directly from You:

  • Basic contact details: Including your name, address, phone number, and email address.

  • Appointment & Booking Information: Information submitted when booking through Acuity Scheduling, including service selections, appointment dates/times, intake form responses, and appointment notes.

  • Payment & Transaction Information: Information required to process booking deposits or service payments (collected securely through our payment processors integrated with Acuity Scheduling).

  • Customer support information: Information you choose to include in communications with us, such as messages sent through our website, social media, or email.

• Information We Collect through Cookies: We automatically collect certain information about your interaction with the Services ("Usage Data") using cookies, pixels, and similar technologies. This may include device information, browser information, network connection details, your IP address, and how you navigate our Site.

• Information We Obtain from Third Parties:

  We may obtain information about you from third parties, including:

  • Acuity Scheduling / Squarespace: Our appointment booking platform provider, which collects and hosts your booking and client profile data.

  • Payment Processors: Who collect and process payment information securely to fulfill transactions for your booked services.

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How We Use Your Personal Information

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• Providing Services and Managing Appointments: We use your personal information to fulfill our contract with you—including scheduling and confirming your appointments, sending booking reminders via email or text, processing payments or deposits, maintaining your client profile, and providing the beauty services you have requested.

• Marketing and Advertising: With your consent where required, we may use your information to send marketing communications, promotional offers, or updates about GM Beauty via email or text message.

• Security and Fraud Prevention: We use your personal information to detect, investigate, or take action regarding fraudulent, illegal, or malicious activity.

• Communicating with You: We use your personal information to provide customer support, answer inquiries, and manage our business relationship with you.

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Cookies

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We use cookies on our Site to power and improve our user experience, remember your preferences, and run site analytics. Most browsers automatically accept cookies by default, but you can choose to adjust your browser settings to remove or reject cookies. Please note that blocking cookies may impact your experience on the Site.

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How We Disclose Personal Information

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We may disclose your personal information to third parties for legitimate business purposes, including:

• Service Providers: With vendors who perform services on our behalf, such as our booking platform provider (Acuity Scheduling), payment processors, IT management, data analytics, and cloud storage providers.

• Legal and Compliance Obligations: When required to comply with applicable laws, subpoenas, search warrants, or legal processes, or to protect our legal rights.

• With Your Consent: When you direct us or consent to sharing your information with a third party.

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Third-Party Websites and Links

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Our Site may contain links to websites or online platforms operated by third parties (such as social media pages). We are not responsible for the privacy practices or content of such third-party sites. We encourage you to review their individual privacy policies.

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Children's Data

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The Services are not intended to be used by children, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.

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Security and Retention

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We take reasonable administrative, technical, and physical measures to protect your personal information. However, no security system is completely impenetrable, and we cannot guarantee absolute security. We retain your client and booking records for as long as necessary to provide our services and comply with legal obligations.

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Contact Us

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If you have questions about our privacy practices, wish to access or update your personal information, or would like to make a complaint, please contact GM Beauty at:

• Email: Georgiamillismua@gmail.com

• Phone: 0429 572 451

• Website: www.gmbeauty.com.au